About Us
We advise individuals and professional services institutions, including law firms, accounting firms, and other knowledge worker organizations on a broad range of Marketing and Business Development (M&BD) issues. Our offerings extend to:
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Fractional Marketing and Business Development Professionals
We provide part-time, flexible arrangements to professional services firms seeking support without the full-time commitment.
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Client Acquisition and Law Firm Sales
Discover effective methods for acquiring new clients and expanding your reach.
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Industry-Specific Business Development Strategies
Customized strategies designed to propel your business forward within selected industries.
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Marketing and Business Development Team Training
Empower your team with comprehensive training programs to enhance their skills.
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Lawyer Onboarding and Business Development Coaching
Smooth transitions and ongoing support for lawyers entering your firm.
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Role Design for M&BD Teams
Optimize the structure and functions of your M&BD teams for maximum efficiency.
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Client Relationship Management
Nurture lasting client relationships through effective management strategies.
*We specialize in crafting tailored solutions to address these scenarios and more. If you don't find a specific service listed on our website we encourage you to reach out - we excel in customizing programs to meet your team's or business's specific needs.
Services
Proven Results
Introductory Consultation
Let's Chat
We'll work with you to analyze your current situation, identify opportunities for growth, outline your goals and create a customized plan for your business. Our team will be available to guide you and provide constructive feedback at every stage. Introductory consults are free of cost.
Professional Services Business Development 101
Grow Your Business
Let us walk you and your team through a general overview of business development and marketing in the professional services landscape. We will start with a presentation to your team, followed by practical steps for implementation and a Q&A.
Legal Marketing and Business Development 101
Foundational Training for Legal Sector Growth
Allow us to guide you and your team through a comprehensive exploration of business development and marketing within the legal sector. Our process begins with a presentation tailored to your team's needs, followed by actionable strategies for seamless implementation. We'll conclude with an interactive Q&A session to address any lingering inquiries. If your team is seeking clarity on navigating business growth within your firm, this session serves as an ideal starting point.
Profile Building, Brand Exposure and Social Media
Create Your Personal Brand
1 in 4 people won’t hire you without a recognizable web or social media presence.
Raise the bar on lead generation, brand awareness, and individual profile building. We will provide you with an overview of the most useful platforms and techniques to grow your business.
Upskill your Business Development Team
Expert Guidance
Designed to bridge the gap for newcomers without prior experience in professional services and elevate the skills of existing team members, this course covers essential areas such as profile building, brand exposure strategies, budgeting techniques, business plan development, client relationship management tactics, professional coaching methodologies, and effective sales strategies.
Whether you're looking to onboard fresh talent or upskill your current team, our program offers invaluable insights and practical tools to thrive in today's competitive landscape.
Client Relationship Management
Experience Results
Balancing the acquisition of new clients while nurturing existing relationships poses a significant challenge for many teams. We address these critical areas by shifting direction and focusing on client retention strategies. We empower teams to achieve sustainable growth and maximize earning potential.
Lindsay Baird, Founder and Principal Consultant at AtlanticEdge
Lindsay is an accomplished business development and marketing executive with over a decade of experience in professional services. She has proven success launching innovative business development initiatives and uncovering complex client needs in order to design and deliver client-driven solutions. A natural leader with experience building teams from the ground up, Lindsay has worked for National and International Professional Services Firms in Marketing, Business Development and Leadership roles. Lindsay currently serves as a Director at a leading national law firm in Canada.
Working with Lindsay will transform your approach to client acquisition and long-term success. Her business development coaching will give you fresh perspectives and help you navigate new opportunities. She will help you take the necessary steps to achieve your goals and commit to making business development part of your everyday practice.
Kim Hughes
Director of Marketing and Business Development
McInnes Cooper
Lindsay's experience in crafting and executing industry-specific business development strategies, along with her collaborative approach, made a significant impact on growth initiatives in numerous initiatives we delivered.. Her personal attention to detail, Â strong work ethic and positive insightful contributions made her a joy to work with.
Peter MacKay, PC, KC
Former Minister of Justice and Attorney General of Canada
Deloitte
Lindsay's coaching style is transformative when it comes to guiding lawyers in building their clientele and understanding marketing and business development in the professional services context. Her expert coaching style simplifies intricate strategies, making them accessible and applicable for lawyers at all levels, from seasoned professionals to junior associates. Lindsay's practical solutions seamlessly integrate into demanding schedules of our lawyers, Â and empowered our team to implement effective marketing strategies that yield tangible results.